When it came to fundraising for school children, Doubleback Winery found success in its library.
The Walla Walla winery raised $27,158 for the Blue Mountain Action Council’s Backpack Bridge Program by tapping a “Library of Wines For a Cause” benefit.
All of the money from the sale of wines is donated to the program that provides nonperishable meals to school children in need as they head home for the weekend.
Each standard Backpack Bridge bag provides four meals, stuffed discreetly in the student’s backpack, each Friday before the children head home for the weekend.
Doubleback’s contribution will fund 6,800 Friday packs and help expand the program to local middle schools.
The library wine fundraiser was sent out to the Drew Bledsoe-owned winery’s mailing list members. Those members had the chance to purchase the special wines throughout the week of Oct. 22.
“In our own community, we have witnessed and learned of the simple, yet so important, need for meals in the Walla Walla Valley,” stated winemaker and General Manager Josh McDaniel in the offer.
The weekend program got started last year as an extension of a food program that provided sustenance for students over holiday breaks. But the nonprofit BMAC discovered it wasn’t enough. The agency sought out funding for a more formalized weekend backpack program.
New funding is needed each year to provide food for the 292 elementary school children who access the program.
“Doubleback’s understanding of the need and resourceful fundraising will make a significant impact on our ability to continue this program for the 2019 school year,” said Tracy Parmer, who leads development and outreach for BMAC. “We’re so inspired by their generosity and dedication to feeding our future.”
Volunteer opportunities, including building and delivering backpacks, are available through the food bank.